Marketing and Outreach

Marketing clean energy is core to what we do.

It is one of the ways we foster the development of the renewable energy market. Over the last 15 years, we have honed our expertise in this area. Our top-notch marketing and outreach team works on one thing: sustainability marketing. As a result, we understand the technical ins and outs of renewable energy, the risks of green washing and how to craft compelling messages that move people to action.

Our toolbox includes:

  • Advertising
  • Media relations
  • Direct mail (including email)
  • Social media
  • Website development
  • Door-to-door outreach
  • Public events
  • Outbound calling

WE'RE HERE TO TELL YOUR STORY

Powdr eblast template designed by 3Degrees' in-house marketing team
CAMPAIGN DEVELOPMENT

Communicate your impact to your customers and employees through a compelling, multi-channel campaign. Our expertise spans print, digital, social media and everything in between.

See how we transformed Powdr’s carbon neutrality initiative into Good Clean Fun.

AMP Alameda Green branding samples
BRAND IDENTITY

Your brand is the personality of your program. Make it shine.

From logos to typography to illustrations, we can design a unique and dynamic brand that sets your program apart.

DVP Green Power bill insert designed by 3Degrees
DIRECT MARKETING

Quality marketing collateral is key to educating customers and inspiring action.

We’re primed to develop marketing materials tailored to your brand that not only complement other marketing tactics, but motivate customers to join your program.

social contest pitch for one of our clients
DIGITAL STRATEGY

Consistent, creative and authentic digital and social strategy encourages users to personally connect with programs online.

We’ll help you design an integrated strategy that builds your brand, engages customers and turns participants into program ambassadors.

outreach-door
COMMUNITY OUTREACH

High-touch, one-on-one conversations are powerful tools to connect with your customers.

Our community outreach campaigns feature knowledgeable, trained outreach staff that educate customers and convert interest to action.

Our reach is broad and deep. Each year we:

  • Touch almost 20% of U.S. residents with green energy messaging
  • Hold roughly 200,000 one-on-one conversations with customers about green energy
  • Staff a team of 200 outreach staff working in over a dozen communities
  • Develop messaging and marketing materials for utility, automotive, high tech, higher ed and retail clients (to name a few)

Marketing and Outreach partners

REI logo
Northwestern University
Puget Sound Energy logo
Ameren Missouri logo
Cisco

Sustainability marketing is our full-time job

At 3Degrees, we take an agency approach to our work, focusing on client needs and goals, partnering with internal marketing departments and working within our clients’ brands.  In addition to strong marketing know-how, we bring to the table:

  • Proven person-to-person outreach teams that combine industry expertise and professionalism with the best practices of political campaigns
  • Award-winning marketing campaigns on behalf of numerous clients
  • Strong understanding of Green-e, FTC and other regulatory frameworks that impact the marketing of renewable energy
  • Deep expertise in both b2b and b2c marketing and outreach

“3Degrees has been a valuable partner to PSE. They have brought best practices in green power marketing and have been instrumental in growing the program year over year and in developing campaigns that facilitate positive community and customer interactions.”

— Heather Mulligan, Market Manager, Puget Sound Energy

“3Degrees takes the time to learn about my customers and their business to ensure their presentations are focused on the benefits for each customer …. It’s refreshing to work with people who are personable, professional and truly have passion for their work and the environment.”

— Mike Focht, Key Account Executive, Ameren Missouri

"3Degrees provides the complete package – high-quality RECs and offsets, stellar customer service and excellent marketing. The marketing campaign they developed resonated with our audience and helped us build internal support for our environmental goals."

— Brent Giles, Chief Sustainability Officer, Powdr Resorts

INTERESTED IN LEARNING MORE?

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